Gross burn, net burn and why the distinction matters
Gross burn is total monthly cash out. Net burn is cash out minus cash in — the number that actually determines how long you survive. A company spending $438,000 a month with $185,000 of revenue has a net burn of $253,000, and that is the figure to divide into the bank balance.
The trap is reporting gross burn to the board because it sounds more impressive, then managing against net burn in practice. Both numbers belong on the page, with the runway calculated from net burn. If revenue is growing, runway is longer than the simple division suggests — which is why a straight-line calculation is a floor, not a forecast.
Net burn = Total monthly expenses − Monthly revenue
Simple runway = Cash ÷ Net burn ← a floor, ignores growth
Accurate runway: iterate monthly, compounding revenue,
until cash ≤ 0 → that month is the zero-cash dateBurn multiple: the efficiency metric investors actually use
Burn multiple is net burn divided by net new ARR. It answers the question "how much cash did we burn to acquire each dollar of new recurring revenue?" Under 1x is exceptional, 1–1.5x is efficient, 1.5–2x is acceptable, and above 3x means growth is being bought rather than built.
This metric replaced the older "growth at all costs" framing because it captures both sides of the equation. A company burning $3M a year to add $1M of ARR has a burn multiple of 3 and will not survive a funding winter, regardless of its growth percentage.
| Burn multiple | Interpretation | Action |
|---|---|---|
| < 1.0x | Exceptional efficiency | Invest more aggressively |
| 1.0–1.5x | Efficient | Maintain, expand the best channel |
| 1.5–2.0x | Acceptable | Improve conversion before scaling |
| 2.0–3.0x | Inefficient | Fix unit economics now |
| > 3.0x | Growth is being purchased | Cut spend, extend runway |
The funding window is a cash decision, not a calendar one
Raising takes three to six months from first meeting to wire, longer in a difficult market. Starting the process with six months of runway means negotiating with a gun to your head; starting with twelve means choosing your terms. The workbook calculates the month by which you should be in market — runway minus six months — as an explicit number.
The corollary is that fundraising is not a growth activity, it is a risk activity: you raise to remove the risk of running out, not to accelerate a business that is already working. Companies that raise only for acceleration consistently over-raise relative to what they can deploy efficiently.
- Begin the round with at least nine to twelve months of runway; six is the floor, not the target.
- Model the worst case: revenue growth flat and one major customer lost.
- Bridge rounds are more expensive than the round you could have raised earlier.
- If the funding window is already behind you, the answer is cost reduction, not a faster process.
Headcount is the lever that decides runway
In most software companies, people are 65–80% of the cost base. That means the runway number is largely a hiring decision, and the headcount plan deserves its own model rather than living as a single line in a P&L.
The workbook’s departmental tab models hires by quarter with fully burdened salaries — base plus employer burden of roughly 24–28% — and reports payroll as a percentage of current revenue. Above 60% of revenue, the hiring plan is not fundable at current growth rates
- Model hires by quarter and department; annual totals hide the cash timing.
- Use fully burdened cost, not base salary — the difference is 25%+ and it is all cash.
- Payroll above 60% of revenue with a negative burn multiple is a plan that requires a raise, not a plan that works.
- Engineering hires are typically the largest single line and the longest to convert into revenue.
How to use this tool
- Enter your cash position and revenue. Use the reconciled bank and investment balance, plus the current month’s recognised revenue rather than a run-rate estimate.
- Set a realistic growth rate. Monthly compounding growth, not annual. A 7.5% monthly rate doubles revenue in about ten months, which is aggressive for most companies — model it and also model zero.
- Load the cost base by category. Fixed costs, fully burdened salaries and marketing separately, because each behaves differently in a cost-reduction scenario.
- Download and read the funding window. The workbook shows the zero-cash month, the average burn, the burn multiple and the month by which you should be in market to keep negotiating leverage.
What is inside the download
An executive summary with live runway and zero-cash-date formulas, a month-by-month cash waterfall with compounding revenue growth, and a departmental headcount plan that shows payroll as a percentage of revenue at full hiring.
Executive Runway Summary— a separate worksheet inrunway-and-burn-model.xlsx.24-Month Cash Waterfall— a separate worksheet inrunway-and-burn-model.xlsx.Departmental Headcount Plan— a separate worksheet inrunway-and-burn-model.xlsx.